Building a Culture of Excellence, Teamwork and Camaraderie in our Volunteer Fire and EMS Agencies Creating a positive culture takes planning and a deliberate effort, and it will not come about by chance. Once you have put in the work, however, your members and your community will reward you with better recruitment, longer retention and the overall satisfaction of the members. This two-hour presentation explores ideas to improve morale and build a more unified and high performing team in your volunteer fire and EM agency.